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Robinsons virtual market adds Handyman, No Brand

HANDYMAN Do It Best and Korea’s E-Mart franchise No Brand are the latest addition to the brands available on e-commerce website Gorobinsons.ph.

Handyman offers a variety of hardware and home improvement items. No Brand meanwhile is a seller of Korean food and grocery products.

Robinsons Retail Holdings, Inc. disclosed to the exchange on Wednesday that the company decided to expand its store offerings on its e-commerce platform after the lockdowns imposed due to the health crisis.

“Going online was an inevitable step Robinsons Retail had to take, and we see Gorobinsons.ph as a one-stop online shop and lifestyle partner for our shoppers,” Robinsons Retails President and CEO Robina Gokongwei-Pe said.

Gorobinsons.ph is Robinsons Retail’s virtual market for brands under the Robinsons Supermarket, The Marketplace, Shopwise, and Toys ‘R’ Us.

The e-market also plans to include products from the Robinsons Department Store, True Value, Southstar Drug, and Robinsons Appliances this year.

Gorobinsons.ph serves customers within Metro Manila and Rizal, but the company said it would expand the online service’s coverage within the year.

“Our aim is to bring our customers closer to products and services that they need at various touchpoints, and we are banking on technological synergies to make this all possible,” Gorobinsons.ph General Manager Edna T. Belleza added.

The Gorobinsons.ph app is available for download on iOS and Playstore.

The company said its Robinsons Rewards Program is connected to the platform, which allows customers to earn points whenever they purchase products through the website or through its mobile application.

Robinsons Retail shares at the stock exchange rose by 1.58% on Wednesday, closing at P57.90 apiece. — K. C. G. Valmonte

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